The build
Everything it takes to launch a site that works for your business.
$5k–$10k+ GST per project, usually
- Branding and logo
- Design
- SEO plan
- Copywriting
- Build and launch
- Google and Bing set up
Your window to the world, looked after
Mabel is a small Kiwi web studio. We shape your brand and your website, take care of the whole process, then stay on to look after it, so the way the world sees your business is always in good hands.
Small and Kiwi
Aotearoa & Australia
About Mabel
Your website is the window people look through before they ever meet you. At Mabel, we look after that window for you.
We're a small studio and we like it that way. We take the time to get to know your business, shape your brand and website to suit, and then we stick around. Changes, updates, fresh pages and all the technical bits are ours to worry about, so you can get on with running your business.
Your whole online presence, looked after by one small team
What we do
Brand, website, words and the care that comes after, all under one roof. You only ever deal with us.
01
Brand & Identity
Your logo, colours, type and voice, so everything you put out into the world looks and sounds like you.
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Brand
Identity
Your logo, colours, type and voice, so everything you put out into the world looks and sounds like you.
02
Website Design & Build
A website that shows your business at its best, designed and hand-built by us, and yours to keep.
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Design
Build
A website that shows your business at its best, designed and hand-built by us, and yours to keep.
03
Search & Local SEO
Every project comes with an SEO plan, so the people looking for what you do can find you.
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SEO
Local
Every project comes with an SEO plan, so the people looking for what you do can find you.
04
Care & Support
We stay on after launch: hosting, email, changes, security and fresh content. One small team, one monthly bill.
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Care
Support
We stay on after launch: hosting, email, changes, security and fresh content. One small team, one monthly bill.
What we do
Brand, website, words and the care that comes after, all under one roof. You only ever deal with us.
Our work
Sites we've made
A few of the sites we've built. Hover a project to see it in action.
- 01Aotearoa Music MonthAirtable to Webflow syncGig and artist listingsTooling the team can run themselves
- 02Loyalty CentralPlatform directoryBuyer, vendor and admin workspacesMarket updates and reports
- 03Everything MangawhaiEat, stay and do guidesEvery venue linked to its own siteNo paid rankings
- 04Rate Your Apprenticeship74 pagesEmployer directoryReview platform
- 05Oh Hi Speed DatingEvent pages and bookingTicketing integrationsMatch results by email
The studio
How we're different
24
Sites we look after
We build and look after sites across New Zealand and Australia, and we watch how every one of them performs.
1
Monthly bill for everything
Hosting, email, changes, security and the CMS, all under one care plan. No surprise invoices.
0
Page builders
Hand-built code you own outright. Move host or move on whenever you like.
100%
Yours to own
The code, the content and the domain all belong to you. We look after them; we never hold them hostage.
2
Sides of the ditch
Kiwi spelling for Kiwi clients, Aussie for Aussie ones, and local search for both.
How it works
From brief to live, in five steps
The brief
We take the time to understand your business, your customers and what a good enquiry looks like.
Step 01
The search map
We find what people in your area actually type into Google and turn it into an SEO plan.
Step 02
Design & words
Your brand, the design and the copy, together and in your voice, before a line of code.
Step 03
The build
Hand-built, fast on a phone, tested on real devices, and checked for accessibility before launch.
Step 04
Live & looked after
Then we stick around: hosting, changes, security and fresh pages, so it always looks its best.
Step 05
How we work
We do everything, so you can get on with your business.
A good website isn't a one-off job. We take the time to understand your business and your brand, own the whole process from first chat to launch, then stick around to keep it healthy and fresh.
The care plan
We look after the lot, so the website is never your problem again.
$2k+ GST per month, everything included
- Hosting
- Website changes
- CMS so you can edit
- Security updates
- Fresh pages and content
Every project includes branding, design and an SEO plan.
leave your number
leave your number
Frequently Asked Questions
Answers to Common Questions
Question
How much does a website cost?
Answer
Most projects land between $5k and $10k + GST, and every one includes branding, design and an SEO plan. After the brief you get one fixed price in writing.
Question
Do you work with Australian businesses?
Answer
Yes. We work across New Zealand and Australia, write in the right spelling for each, and build local search pages for the suburbs and cities you serve.
Question
How long does a new site take?
Answer
Most small business sites go from brief to live in a few weeks. A bigger site with lots of local pages takes longer, and we'll tell you up front.
Question
Do I own the website?
Answer
Yes. The code, the content and the domain are yours. There's no page builder subscription holding it hostage.
Question
Will it show up on Google?
Answer
Nobody can honestly promise a ranking. What we do is build every page around real searches, submit the site to Google and Bing, and report what's working each month.
Question
What's in the $2k a month (+ GST)?
Answer
Everything after launch: hosting, email, website changes, the CMS, security updates and keeping the site fresh. You run your business; we look after the website.
Start a project
Leave your number. We'll be in touch.
No forms, no briefs, no sales funnel. Just a chat about your business.
Aotearoa–
Sydney–
© 2026 Mabel. Made in Aotearoa.
Photo credits
Cabbage trees in front of Anchor Bay, Tawharanui Peninsula by Pseudopanax at English Wikipedia, Public domain
Horse riders and surfers on Te Arai Beach by Avenue, CC BY-SA 4.0
Mangawhai Heads Beach. NZ (43917472751) by Bernard Spragg. NZ from Christchurch, New Zealand, Public domain
Boat Shed, Mangawhai Heads by russellstreet, CC BY-SA 2.0
Langs Beach. Northland NZ (20107502666) by Bernard Spragg. NZ from Christchurch, New Zealand, CC0
Milky Way Glowworm Cave by Ian Fox at Waipu Caves Farm Park, CC0
Mangawhai Heads Beach Northland NZ (51098874840) by Bernard Spragg. NZ from Christchurch, New Zealand, Public domain
Pakiri Beach Northland New Zealand (51083264558) by Bernard Spragg. NZ from Christchurch, New Zealand, Public domain
Waipu Cove by Gadfium, CC0
Tawharanui Peninsula panorama, Anchor Bay view by Sleeps-Darkly, CC0